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Fashion and Beauty successful invention - Bang or Bust!

Why Good Things Happen to Bad or potentially good

By Joan Lefkowitz of brainstorming INCIDENTAL, NYC, © Joan Lefkowitz of the huge success of TopsyTail to Snuggie initial slow start, turning it into a success, the market see thousands of new products every year, but only held a few iconic status. Brainstorming Accessory explores some of the winners and losers recent decades and recognize that they share key elements or absence, which may affect their performance. Deemed Bang! From Unknown:

TopsyTail - Early 1990s, was the first tool of hair fashion / accessories appear to a TV infomercial. Huge demographic: "If you can ponytail, you can TopsyTail", "magic" turns a ponytail in many innovative hairstyles. The commercial property is caught on the public and was broadcast worldwide. Supported by sales, public relations, first-class demonstrations and videos in department stores, TopsyTail was then sold at mass market retailers for $ 15 and includes an instructional video. TopsyTail became a success story $ 100 million, catapulting its inventor, Tomima Edmark on the covers of countless magazines.

Side note: TopsyTail started with sales to small shops and do not move until it was repositioned in department stores by the representatives domestic sales. The first product term contained flaws that were vulnerable to cracking tool. The inventor promptly removed from inventory, reworked manufacturing and oversaw quality control for the entire product life. She also successfully defended his patent against knock-offs, which appeared the day overnight after television commercial was aired.

REM Spring Hair Removal Tool - 2009, used hand-like Spring tool removes facial hair, invented in Israel and brought to the United States by a young woman discerning business was sold to beauty professionals, beauty salons and spas across demonstration and sales at trade shows beauty products. Discovered by sales representative in New York who organized the sale in catalogs of mail order nationally, REM spring has finally by landing on the pages of SkyMall Magazine. With its constant exposure in catalogs and high perceived value that has not diminished over time, this unique product that solves a universal problem for women, sold in million units. REM spring has recently added a line extension gel retarding hair growth adapted to the same demographic group, which is also based its niche market of non-electric hair removal non-depilatory.

Side note: REM Spring is not protected by a patent and has spawned copies in various low prices without a negative impact on sales of spring REM "original", which retails for $ 19.95.

Avon Skin So Soft - still going strong after more than 20 years. Initially marketed as a skin softener, women have found that it was a product standout in terms of its effectiveness, even healing cracked skin and prevent stretch marks. Marketed exclusively by the army Avon sales representatives and personal demonstrations at home, the company had already enjoyed great success on his hands when it was accidentally discovered that Skin So Soft has attributes of a bug repellent. The market for this product has grown exponentially in great diversity and demographics, which includes the use of the army, with gardeners, construction workers, athletes and Sports enthusiasts and for use on pets and horses. Skin So Soft, which sells for $ 10 or less, has sold several million units and also was considered useful to 100 different ways of degreasing and gum cleaning and softening leather.

Busts! Remain Unknown:

Polaroller - mid-1990s, well-designed ergonomic handheld belt pack. Its cardboard box was cumbersome and not clearly show the use and beauty of the product. The product sold in catalogs and mail order programs teleshopping with the explanation and demonstration, but not in retail stores, probably because consumers saw the box, but could not see the product inside. Already in production and stored with the printed carton, the inventor has refused the rights to use the name because a pre-existing trademark. The rights to manufacture the product were then bought by a foreign company and it is not known to be available in the United States.

Side note: The trademark should have been reviewed and approved before use. See-through, the packaging may be designed to flip to show the product and its features, would have clarified the use of the product during Retail first viewing.

the shelves are crowded with products that compete for attention. According to the experts sector, a product has only 6 seconds to attract a consumer product so inventors must ensure that their packaging grabs attention. When the choice of packaging options or presentation, consider incorporating vibrant colors that attract attention. Packaging must adapt to the product and speak directly to its target market and make sure it communicates idea, mood, spirit and personality product.

Bowrette - mid-1990, designed as a follow-up product TopsyTail the Bowrette was a bar that turned scarves hair bows. The product was a victim of bad timing, the arrival on the market at the end of a trend-cycle loops hair. He has served neither the same nor broad demographic than TopsyTail. It has modest sales through advertising and call-ins on the Internet.

Side note: The products subject to changing trends, style preferences and local variations in consumer tastes are generally not well positioned for major national bestsellers.

Franti - 1996, the first panty with built in perfumes. Franti come in three styles with the time-odors which lasted up to one year of money laundering. The perfumes were seized by the color of the pants, the pink tone reflects the smell of wild rose, ivory emanates the scent of vanilla, etc. Franti were offered in a large size range and were hypoallergenic. The product launched at JC Penney and Marshall Field's department stores. The attractive packages were stacked on a table in the department lingerie. Without promotion or advertising by the retailer, there was no draw for consumers to find the product. Lost in a sea of great products brand, sales were flat. Although the product has received quite favorable reviews, some found the flavor too strong (causing attention upon him) before multiple washes. There was also some criticism of the establishment of the patch of scent in the top center of the pants, taking a "center stage" for so to speak.

Side note: A specialized product, not supported by a major brand, have been launched in various places completely. If Franti had been placed in the lingerie stores and gift stores, it could have been positioned, promotion and charmed by the staff the store. Since Franti were available in sizes up to 3X, they could be offered as an item featured in the specialty large size clothing stores. Launched in the right distribution channels will make or break a product. Some consumers may have preferred the odor and placing more discrete intensity and location. It could have been resolved with good test products before launch.

Experts sector that four of the five new products fail in the market, while product testing is essential and must be done before investing massively in a product. Thanks to advances in technology and social media, there are several effective ways and inexpensive to test products without incurring a professional testing company. Once your product is patent pending, you might consider creating a website and generate targeted traffic to it by advertising on Google AdWords. This will give you an indication of consumer reaction and interest. You can even use your site as an investigative tool, similar to a newsgroup, asking people if they would be interested in buying your product and if so, at what price? Media use such as Facebook and LinkedIn can be an excellent way to gauge the interest of the people you trust.

Unfortunately, it no magic formula for success. It takes more than an ingenious invention to create a successful launch. The "bust" had problems with packaging, lack of advertising and testing, and failure to reach a broad demographic.

Then bang Bust! Unknown First and renamed:

Snuggie - 2008, with cover unpatentable sleeves, originally marketed by some small businesses like the cover of freedom and Slanket, achieved a very limited number. Then savvy DRTV company, Allstar media, improved the issue, and has created an iconic TV ad and humorous call the product "Snuggie." The product, which struck a note with celebrities, there was much discussion on talk shows and TV commercial parodies and spread viral on YouTube and blogs. It resonated with the public, selling 20 million by 2009 on television and cozy by the mass-market retailers. For more excitement, the company has created extensions including online pet cozy, comfortable for children and custom comforters.

After reviewing the success of the "fringe", it becomes clear that these product launches have certain things in common. They were very helpful the consumer whether they have created new hairstyles, removed unwanted hair or had multi-functionality for personal or household use. They properly announced or received much publicity, and efficient propagation of their messages to the masses. TopsyTail, with its exposure through TV infomercials, reached a world population through its advertising. SkyMall Magazine and catalogs generated consumer awareness for REM spring, and both Snuggie and Avon Skin So Soft benefited from word-of-mouth and well-placed advertising. In all cases the products were affordable below $ 20.

So if you aim your invention to a big bang, scrutinize patents, product testing, packaging, advertising, advertising, and price. You must do your homework, because as the adage goes, "you do not have a second chance to make a good first printing. "With the right amount of research and marketing know-how, your invention can make a big" bang "with the potential to become the next must-have products.

Joan Lefkowitz, an original purchaser of TopsyTail tm, is president of brainstorming ACCESSORY New York, an agency of licensing, sales representative and consulting for the Fashion / Beauty Lifestyle Accessoryand inventions. Accessory Brainstorming is always looking for inventions in these categories, and offers one-on-one consulting for inventors who need advice. ACCESSORIES Joan Magazine Award for "Most Inventive Products "and also cited it as one of the 100 most important accessories of Industry "Movers and Shakers." Contact her through her Web site at height = "http://www.accessorybrainstorms.com/"> www.accessorybrainstorms.com

About the Author

Joan Lefkowitz, an original marketer of TopsyTail tm, is president of ACCESSORY BRAINSTORMS, Inc, a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York's ‘accessories district', it licenses inventors' products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail. Some very successful products it has launched have been TOPSY TAIL (which sold over $100m at retail), Ted Gibson's HAIRDOSTICK, HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS...Specializing in representing unique products and inventions since 1984, Accessory Brainstorms is always interested in seeing new products in these categories, and offers one-on-one consulting for inventors who need guidance. ACCESSORIES Magazine awarded Joan for the "Most Inventive Products" and also cited her as one of the 100 most important accessories industry "Movers and Shakers". www.accessorybrainstorms.com

What is your favorite fashion magazine / beauty and why?

I like Allure, I gravitate more towards products and dislikes being told what to wear.

CosmoGIRL or perhaps seventeen .... It things like Vogue or clothes very expensive, but sensitive and have venteen = CosmoGIRL have the models wear clothes that are $ 100 and up

Victoria's Secret - Fashion Show - Backstage Beauty: Makeup